It is vital to protect your intellectual property, to prevent other companies or fraudsters from stealing or mimicking your work – known as an infringement.
Here we explain the different types of IP protection available:
What types of protection can you get?
According to The Intellectual Property Office (UKIPO), your automatic intellectual property rights are as follows:
Copyright
This is applicable to everything from writing and literary works, art and photography, to films, television and music, preventing your work being used without your consent, unless deemed fair dealing or should there be any other defence available.
Copyright arises automatically on creation of the work..Copyrighted work can be marked with the recognised symbol (©) (albeit it need not be), your name and the year of the work’s creation.
If you are aware of copyright infringement having taken place you should take action to protect your rights to avoid them being lost and to avoid you being prevented from doing so.
Unregistered UK design right
This type of protection automatically safeguards your own designs for 10 years from when it was sold, or 15 years from when it was made, legally stopping someone from copying your design.
However, it is only applicable to the shape and configuration of objects, and you will need to have documented proof of when your work was created to claim this.
In addition, intellectual property rights you must apply for include:
Trade marks
A registered trade mark protects your brand, e.g. the name of your product(s) or service(s), as well as logos, colours and even sounds.
Once a registered trade mark is obtained, you’ll have rights to:
- Take legal action against anyone who uses your trade mark without your permission
- Put the ® symbol next to your trade mark to demonstrate the trade mark is yours
- Sell and license your trade mark to third parties.
There is a cost incurred in registering a Trade Mark and this is necessary should you wish to have additional rights to Passing Off (see below.)
Passing Off
This type of IP breach occurs when a company – either deliberately or unintentionally – passes off their goods or services as that of another business. This is a form of misrepresentation and can damage the ‘goodwill,’ i.e. the intangible assets, of your business.
Because the product or service may be of inferior quality it can also damage your business reputation.
Registered designs
You can register the look of anything you have designed to prevent theft and impersonation.
The IPO says that the look of a design covers the following:
- Appearance
- Physical shape
- Configuration (or how multiple parts of a design are arranged together)
- Decoration.
Need further advice on protecting your intellectual property? Get in touch with our expert team.